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THE PRADA GROUP GOES FUR-FREE

On 22nd May 2019, the Prada Group announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organizations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.



“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”


Miuccia Prada, Artistic Director


The Italian fashion house joins the likes of Gucci, Chanel, Burberry, Versace, DKNY and Coach. Could this move cause other big players to do the same?



#Prada #Fashion #EthicalFashion #Fashion #Fur #Furfree

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