PATTERN by Tracee Ellis Ross

Updated: Sep 4, 2019

GET EXCITED!!!!!!!!!!!!! My birthday twin/mate has launched a haircare line for "the unmet beauty needs of the curly, coily & tight-textured hair community".

" @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀

@patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. "⁠⠀ ⁠⠀

The new line is said to consist of: three conditioners, one leave-in conditioner, one shampoo, two hair oils, a travel-size set, and wash day accessories including a micro-fiber hair towel, in-shower hairbrush, and a hair clip. All products will be available for purchase on Monday, September 9 at 9am ET and eventually hit Ulta Beauty #RockYourPattern

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